What is Mobile App Marketing?
Mobile apps have become an important part of our lives. We use apps for everything from navigating to that coffe shop we heard about last week, to recording our fitness routing, to making sure we keep on top of our budget. Mobile App Marketing is a way for a business to promote offline experience, drive e-commerce, or to enhance customer loyalty by offering them a way to connect with a brand.
It is expected that the UK’s mobile advertising ad spend will hit £7bn this year. This is roughly accountable for 36% of the UK’s media advertising spend.
The amount of time consumers are spending on their mobile devices is increasing at a staggering rate. This provides a huge opportunity for your business and marketing campaigns.
It’s no secret that mobile is at the forefront of Google, Facebook, Twitter, Instagram and Pinterest’s minds and businesses need to be placing this at the front of theirs.